Summer Parkways

Internship Partnership—Summer, 2018  

Description—

During my internship with the Sustainable Living Center I had the opportunity to create a brand identity for one of their community partners, Summer Parkways. Who run a summer event located in Walla Walla, Washington. Summer Parkways was created to encourage movement-centric activities for the whole family to enjoy, while learning bicycle safety.  

Problem—

No identity established for marketing or identification.

Solution—

Create a brand identity through a logo, colors, fonts and flyer layout.

Inspiration—

The logo demonstrates movement as illustrated by the three lines on the left. The colors of the lines are inspired by a beach ball for a summer flare while also connecting  similarities to a traffic light. The black circle represents a simplified version of a bike wheel.

Sketches—

Typefaces—

Colors—

Brand—