Midnight Oil

Personal Project—Summer, 2018

Description—

A proposed rebrand of Midnight Oil, a handmade soap company located in Downtown Walla Walla, Washington, that uses fresh goat milk in their products. 

Problem—

Outdated logo and soap labels that are too busy with content.

Solution—

Simplifying the brand to highlight the art and beauty of the products.

Inspiration—

The name of the company gave me the inspiration to move away from a lamp and toward a moon illustration. The water droplet with two shades of blue signify the owners two daughter, which are a big part of her life and business. The water droplet also represents essential oils, which is often used in scenting soaps and bath products sold by Midnight Oil.

Sketches—

Typefaces—

Colors—

Rebrand—